Ghost, iCloud

Ghost, iCloud (excerpt)

Eyes On You (excerpt)

Installation view:

Ghost, iCloud / Eyes On You at The international Photography festival


Video works:
Video HD, 4:14 min, PAL, 16:9, color, sound
Eyes On You
Video HD, 4:37 min, PAL, 16:9, color, sound
Video HD, 5:00 min, PAL, 16:9, color, sound
Video HD, 5:00 min, PAL, 16:9, color, sound
Produced in 2013

Installation. Site specific.
In Ghost / Icloud the human head as we know it has disappeared. Instead, a constant stream of ‘vapor’ – a form of new data rises from and through the body. The human eyes have transformed into red laser-dot scanners, with nothing to grasp, only to scan, and let go. The vapor stream is strong. Nothing is materialized into form, instead, virtuality manifests itself in dark tones.
The holographic unisex tailored figure appears human size. It hovers and moves abruptly to sound, confronting the viewer with stillness, movement and reflection.
A meditation on the relationship of the viewer with a projection, who is looking at who?
Ghost, iCloud and Eyes On You were first installed at the Lepers Colony (Hansen House )in Jerusalem and were in dialogue with the history of the location as part of 4 immersive installations in the building which led the viewer through the buildings labyrinth. The buildings interiors were lit in red light and fog was emitted from its windows. Ambient low-rumble sound was dispersed in the hallways and the holographic installations occurred in joined rooms.
The Lepers Colony or Hanson House, is a historical building in Jerusalem Talbiya neighborhood. The building was first made in the late 19th century as a hospital for patients with Hansen’s disease (leprosy). Until 2002 the site acted in the form of an outpatient clinic, and re-opened in 2013 as an extension of the Bezalel Academy of arts & design.
Hansen House Jerusalem during 28.5.13 – 8.6.13 at The Israel Festival

Exhibited at Hansen House (The Lepers Colony) Jerusalem at The Israel Festival 2013
The international Photography festival, Israel 2016
Beit Kandidiv, Tel Aviv 2018
Cast: Douglas Letheren
Thanks to Amit Sides for help with the documentation.



photo-shira arad









Recent works

Call For Dreams / Film


The Floating Life

In The Moment

Everyday Fiction / Trailer

Variations Amud Anan

Installation 24 [commission]

World5 [5 video piece installation]



Smoke and Mirrors

Parallel Realities